Lauren Fierro

With over 15 years of experience in roofing such as sales, marketing, and inspections on the contractor side, I developed a deep understanding of both the technical and customer-facing aspects of the industry. My work involved guiding clients through the roofing process, identifying system needs through detailed inspections, and driving business growth through strategic sales and marketing initiatives. This hands-on experience laid a strong foundation for my transition to the manufacturing side, where I now focus on commercial roofing solutions—specifically fluid-applied reinforced roofing systems. In this role, I leverage my contractor-side knowledge to support product development, educate industry professionals, and deliver systems that are practical, efficient, and built for real-world performance.