Tucson FREE Lunch & Learn: Building SOPs That Protect Your Price

Join us for Avoid the Race to the Bottom: Building SOPs That Protect Your Price, presented by Ty Hutchings, Owner & CEO of Solar Detach and Reset.

If you’re losing bids to contractors you know don’t deliver better work, discounting just to stay competitive, or struggling with inconsistent processes from crew to crew, the problem may not be your price—it may be that customers can’t see what makes your company different.

In this session, Ty will show you how documented systems can create consistency, protect your margins, and give customers a clear reason to choose you over the cheapest bid. Attendees will learn the true cost of discounting, a practical 7-step method for building effective SOPs, how to maintain and enforce those systems, and how documented processes can create pricing power you can confidently defend.

Every attendee will leave with a worksheet and a 30-day action plan focused on one process, one owner, and one measurable number—so you can start putting what you learned into action immediately.

Stop competing on price. Start competing on systems.

Who Should Attend?

• Roofing company owners experiencing operational overwhelm or growth-related challenges
• Contractors who feel trapped in daily firefighting and constant decision-making
• Business owners whose companies still rely heavily on them despite revenue growth
• Leadership teams struggling with accountability, communication, or execution consistency
• Contractors looking to strengthen operational systems and prepare for sustainable growth

Key Takeaways

✅ Why the race to the bottom is a delivery problem, not a sales problem

✅ The real math of discounting and what a 10% price cut actually costs you

✅ A 7 step method to build your first real SOP in under 90 minutes

✅ How to maintain an SOP library so it does not rot in a binder

✅ The 4 layer enforcement system: Train, Inspect, Score, Consequence

✅ How documented systems turn into pricing power you can actually defend