ARCA Logo & Branding
ARCA LOGO
The ARCA logo is an integral part of the Association and should be utilized thoughtfully and consistently, the visual identity relies heavily on the use of color. Most often the logo will be presented in three colors – blue, red and yellow but can be adapted for use on a black or dark background.
- The ARCA logo may be used in the vertical or horizontal format based on what is appropriate for the layout.
- The ARCA wording/image may be used separately
- The logo may be used without the bottom Arizona State Contractors Association and the two red lines. This is based on the size and readability of the wording
- Do not alter the ARCA by changing the angle or dimensions
- Ensure the ARCA logo stands out from the surrounding text or background and is legible
The primary colors are key indicators of ARCA’s branding and reflective of the Arizona state flag. Additionally, the tone of each color can have transparency applied to create depth within the design element.
There is no requirement for Pantone colours.
ARCA LOGO COLORS
- Blue RGB – 30, 54, 104; Hex – #1E3668
- Red RGB – 192, 32, 54; Hex – #C02036
- Yellow RGB – 252, 216, 4; Hex – #FCD804
Arca without river transparency